Performance marketing
Campaigns that bring new clients through the door. Built on data, tuned continuously and measured against enquiries and revenue, not clicks and impressions.
- Paid media
- Funnels
- Attribution
Overview
What it is
A lot of ad spend is judged on the wrong numbers. Cheap clicks and big reach look good in a report, but they don't pay the bills. We run paid campaigns on Google, Meta and the other channels your clients actually use, and we judge every dollar by what it brings back: enquiries, booked calls and signed work.
Because we also build the CRM, the follow-up and the reporting behind your marketing, we can see what happens after the click. Campaigns are tuned on real outcomes, and the leads they bring in are answered, nurtured and tracked instead of going cold in an inbox.
The detail
What's included
Paid search
Google Ads campaigns built around the searches your buyers make when they're ready to act, with tight keyword control to stop wasted spend.
Paid social
Meta (Facebook and Instagram) and LinkedIn campaigns that reach the right people, with creative refreshed before it goes stale.
Landing pages and funnels
Focused pages for each offer, written to convert and built to load quickly on phones.
Tracking and attribution
Conversion tracking set up properly, so every lead is tied back to the campaign, ad and keyword that produced it.
Creative testing
A steady rhythm of new angles, headlines and formats, with results deciding what stays.
Reporting you can read
Plain reports on cost per lead, cost per sale and return on spend, not a wall of vanity metrics.
How we work
From first call to live system
Understand
We look at your offer, your margins, past campaigns and who your best clients are, so we know what a lead is worth to you.
Design
We plan the channels, audiences, offers and budget split, and map how each lead will be captured and followed up.
Build
We set up tracking, landing pages, campaigns and the hand-off into your CRM before a dollar is spent.
Optimise
We review results regularly, move budget to what's working, cut what isn't and keep testing new creative.
Is it for you?
A good fit if
- You're spending on ads but can't say which ones bring in paying clients.
- Leads come in but go cold before anyone follows them up.
- You want more enquiries without simply raising the budget.
- You'd rather have one partner for the ads, the follow-up and the reporting.
Works well with
Related services
- SEO & AI SearchGet found on Google and recommended by AI assistants — ChatGPT, Gemini, Perplexity and Google's AI Overviews.
- Sales Automation & NurturingEvery lead nurtured through the journey from first touch to signed deal — automatically, personally.
- Data Centralisation & InsightEvery call, click, conversation and conversion flows into one central hub. AI reads it all — surfacing where you're strong, where you're leaking, and what to improve next.
Questions
Common questions
Which advertising platforms do you work with?
Mainly Google Ads and Meta (Facebook and Instagram), plus LinkedIn and others where your audience spends time. We recommend channels based on where your buyers are, not on what's easiest to run.
Is there a minimum ad budget?
There's no fixed minimum, but the budget needs to be large enough for the campaigns to learn from. We'll tell you honestly in the first conversation whether your budget is likely to produce useful results.
What do you report on?
Leads, cost per lead, booked calls, sales and return on ad spend, tied back to the campaigns that produced them. When your CRM is connected, we report on revenue, not just enquiries.
How soon will I see results?
Campaigns start collecting data as soon as they go live, but it takes time to learn what works for your offer and audience. We set expectations during planning and show progress in every report.
Let's talk
Let's create what's next.
Technology solutions for a smarter, stronger business. Tell us where you want to move faster — we'll show you how.
What happens next
- 01A real person at Kreo reads your message.
- 02We reply by email with a few questions, or a time to talk it through.
- 03If we're a good fit, we map out what to build before any work starts.