SEO & AI search optimisation (GEO)
Be found when your clients search on Google, and recommended when they ask an AI assistant. Search is changing, and we make sure your business shows up in both.
- SEO
- GEO
- AI search
Overview
What it is
People still search Google, but more of them now ask ChatGPT, Gemini, Perplexity or Copilot for a recommendation, and read Google's AI Overviews before they click anything. Those answers are built from websites the AI trusts and can understand. If yours isn't one of them, you can be invisible at exactly the moment someone is ready to buy.
Generative engine optimisation (GEO) is the work of making your business easy for AI systems to find, understand and cite. It builds on good SEO: fast, well-structured pages, clear answers to real questions, accurate business details everywhere they appear, and a reputation other sites refer to. We do both together, so you're visible in classic search results and in AI answers.
Because we also build the tracking and the CRM, we can show you which searches and AI referrals actually turn into enquiries, not just traffic.
The detail
What's included
Technical SEO
Site speed, mobile performance, crawlability, structured data and clean page structure, so search engines and AI crawlers can read every page.
Content that answers questions
Service pages, guides and FAQs written around what your clients actually ask, in plain language AI assistants can quote.
Generative engine optimisation
Clear, consistent facts about your business, structured so ChatGPT, Gemini, Perplexity and Google's AI Overviews can understand and cite you.
Local SEO
Google Business Profile, location pages and consistent business details, so you show up when people search nearby.
Authority and reputation
Genuine reviews, mentions and links from relevant sites: the signals search engines and AI models use to decide who to trust.
AI visibility tracking
Regular checks of how your business appears in AI answers for the questions that matter, alongside rankings and traffic.
How we work
From first call to live system
Understand
We audit your site, your rankings and how AI assistants currently describe you and your competitors.
Design
We map the questions your clients ask, the pages and answers you need, and the technical fixes to make first.
Build
We fix the technical issues, write and structure the content, and set up tracking for search and AI referrals.
Optimise
We track rankings, AI mentions and enquiries, then keep refining as search engines and AI tools change.
Is it for you?
A good fit if
- Your competitors show up on Google or in AI answers, and you don't.
- You rely on paid ads and want enquiries that don't stop when the budget does.
- Your website is slow, hard to navigate or doesn't clearly explain what you do.
- You've asked ChatGPT about your industry and your business wasn't mentioned.
Works well with
Related services
- Performance MarketingCampaigns that get new clients through the door — built on data, tuned continuously, accountable to revenue.
- Data Centralisation & InsightEvery call, click, conversation and conversion flows into one central hub. AI reads it all — surfacing where you're strong, where you're leaking, and what to improve next.
- Sales Automation & NurturingEvery lead nurtured through the journey from first touch to signed deal — automatically, personally.
Questions
Common questions
What's the difference between SEO and GEO?
SEO helps you rank in search results, such as Google's list of links. GEO, or generative engine optimisation, helps AI assistants such as ChatGPT, Gemini, Perplexity and Google's AI Overviews understand your business and mention it in their answers. The two overlap a lot, and we do both together.
Can you guarantee a number one ranking or an AI mention?
No one honestly can. Search engines and AI systems decide what to show, and they change often. What we can do is fix what's holding you back, publish content that deserves to be found, and report clearly on progress.
How long does SEO take to work?
SEO builds over time rather than switching on overnight. Technical fixes can help sooner; content and reputation take longer. We set expectations at the start and show progress in every report.
Do AI assistants send real enquiries?
They can. People ask AI tools for recommendations and then visit the businesses they're given. Where visits from AI assistants can be identified, we track them, so you can see what they bring in.
Let's talk
Let's create what's next.
Technology solutions for a smarter, stronger business. Tell us where you want to move faster — we'll show you how.
What happens next
- 01A real person at Kreo reads your message.
- 02We reply by email with a few questions, or a time to talk it through.
- 03If we're a good fit, we map out what to build before any work starts.